Many companies, large and small, fall victim to the very intelligent business model Google and the other Pay Per Click services provide. Anyone with PPC experience will tell you how quickly they ran through their budget with paltry returns on that investment. In fact, you are probably reading this today because of your experience in obtaining poor results.  Get off the PPC merry-go-round and jump on the winning side of ROI. It does not take a rocket scientist to know when they are licked. Stop beating your head up against a wall. It only becomes both more expensive and challenging by the day.